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Gilat Telecom Success Story

2013 - 2017: CMO & Head of Business Development

In early 2013, I have joined Gilat Satcom’s management team as CMO and later also as Head of Business Development. Under the leadership of Mr. Dan Zajicek we have turned a losing company into a success story.

I had a key role in the design and implementation of what became in the following years as my responsibility Including The Building, Implementation & Continuous Evolution Of The Company’s Turnaround Strategy (Market Verticals, Products & Services fit, Solutions) And The Associated Operational Tactics (Marketing, Business Development, Brand Awareness, Brand Positioning).

Successful Implementation Of The Strategy Made a Difference

$4.83M
Net Loss

2012 YE
(This was the starting point)

$1.1M
Net Profit

2015 YE
- The First Profitable Year Since 2009 -

$4.5M
Capital Razing​

Mid 2016

#1 - Africa Best Satellite Provider

2016 “Capacity” Award

2016: Gilat Satcom Management Team on the cover of Outlook Magazine
- 2016: Gilat Satcom management team

This success story is about

A Great Team

Every success story starts and ends with the people. With the team. As a manager and as a marketer you can make your dazzling plans and marvel them. However, in the “real world” you need strong leadership and high-performance team working with you together.

It took some time, but we have ended up building a great professional team top down. We knew our mission and we knew our job and we were eager to succeed.

Now, Gilat Telecom Success Story can begin…

Major Marketing Events

2016

2015

2014

2013

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Branding

Clear & Friendly Branding

For the first time ever, Gilat-Satcom was a leading brand. The Future is coming – Get connected was a great brand moto. Alongside “Future”, a cartoon futuristic robot, it made Gilat Satcom shine above the competition. Easily recognizable. Friendly and advanced. Always very professional. Customers new what to expect from us.

This single marketing message was supported by a line of innovative products and services. 

Products & Service

Innovative & relevant services

  • Obsolete services were shut down. 
  • Old services were redesigned, repackaged, rebranded and launched fresh & appealing.  
  • A line of new services met the market fulfilling the Gilat-Satcom’s brand promise: The future is coming, get connected. From fiber to O3B. From cellular to governments to the private sector. You can count on Gilat Satcom service to be Future-ready.  
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Marketing

Global-Local Brand approach

Gilat Satcom Is a Global company, meaning, we are a part of the newest world trends. However, at the same time, we are a local African brand, all the way down to a city level.

  • You can meet Gilat Satcom people in your city
  • You can talk to Gilat Satcom customers in your country
  • You can meet us in local and global summits & conventions 
  • We are interested in what is going on with you.

Business

Rapid & Smart Business Moves

  • BUSINESS MONOTHEI$M
  • From Revenue to Profit
  • From Expenses to Investments
  • From Suppliers to Partners
  • From Low key to High key
  • From Price to Value
  • From Provider to Owner/Integrator
Gilat Satcom revenue 2016
A man face close up

“Eran was my Chief Marketing Officer & Head of Business Development. He is a marketing expert with an outstanding understanding of the brand, market, service, and customers. Eran has both the vision and the skills to pursue it. ​

Dan Zajicek​

At the time - CEO: Gilat Telecom
Corrent - CEO: Amos-Spacecom

Do You Want To Boost Your Business?

drop me a line and keep in touch

Eran Yoran black & gold Logo

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